» ...we think that the faster interested persons understand how a product or service functions, the easier they can make the right choice. We therefore radically simplified this existing product which was previously provided with a folder full of tables and different type designations. The table shrunk to one fold-out page, and the design including the technical illustrations was of course based on a single concept. A folder is still provided, but it is only half as wide, designed appropriately with a modular brochure system permitting modifications in a simple way. «