» ...the relaunch of an existing product with new target group orientation, with sansserif.org providing advisory support, resulted in simultaneous production of the website and advertising brochure. Using simple, large pictures with the slogan >evolutionary< leading to the product's USP. Product properties in contrast to competitors are made understandable directly and immediately. The PR measures are also implemented according to the created marketing and CI concept – guaranteeing high recognition and a corresponding result. «