» ...why not try something really different starting as young entrepreneurs and break the conventions in the market in a positive way? For this start-up company we did a bit of consulting on its name, developed the company logo and design and deliberately placed it just aside the mainstream of its market - with an overwelmingly result. Yet, it is always a compromise if you see the two logos on the finish line - both attractive to the customers, one slightly more conventional and with that closer to the target group than the more progessive version. «